Book a riad inside the medina and arrange an airport transfer through the property—the driver knows the closest gate and can call the staff to escort you down the alleys. Save an offline map in Maps.me; Google Maps struggles with the narrow lanes.
Navigating the Souks
Jemaa el-Fnaa wakes slowly before noon, so use mornings to photograph fruit stalls and storytellers. For bargaining, start at 30–40% of the initial price and smile throughout; merchants expect counteroffers. Always confirm taxi fares before entering—petit taxis run on meters only within city limits.
Essential Stops
- Bahia Palace for mosaic overload; arrive at 9:00 a.m. to enjoy empty courtyards.
- Dar el Bacha for a combination of museum exhibits and the best coffee program in the medina. Advance reservations required.
- Le Jardin Secret rooftop for mint tea above the chaos—reasonable Wi-Fi speed if you need to check messages.
Atlas Day Trip
Take a group excursion to Imlil or Ourika Valley if you want cooler temperatures. Bring layers and sturdy shoes; trails can be muddy after rain. Guides appreciate a 10–15% tip. If you’re short on time, the Palm Grove camel ride at sunset offers desert scenery without the long drive.